Koh Young America Appoints Heriberto Cuevas as Sales Team Leader for Mexico and South America

Atlanta, Georgia – Koh Young, the industry leader in True3D measurement-based inspection solutions, proudly announces the appointment of Heriberto Cuevas as the Sales Team Leader for its Mexico and South America operations. In this role, he will collaborate closely with sales management to guide, coordinate, and oversee the associated sales team to optimize performance, achieving regional goals of customer satisfaction and growth.

Cuevas will play a pivotal role in driving the sales team success, working closely alongside the management team to develop strategies, train team members, provide support and direction, and monitor performance. Moreover, he will communicate priorities with complementary groups like service, applications, training, and marketing to ensure customer satisfaction.

Joel Scutchfield, General Manager of SMT Operations and Director of Sales at Koh Young America, expressed confidence in Cuevas, stating, “This decision to advance Heriberto is based on his positive work ethic, team leadership, and vision to ensure the team meets its objectives, all the while and contributing to the overall success of our company. He is well-deserving of this opportunity, and I am confident he will excel in this new role, leading our sales team in Mexico and South America to even greater heights.”

With a decade of experience in successfully implementing programs to reduce downtime and enhance productivity with a Tier 1 electronic manufacturing service (EMS) provider in Mexico, Cuevas joined Koh Young America as an Applications Engineering Project Manager. He then served as the Regional Sales Manager responsible for the “Bajio” territory, covering the Mexican states Jalisco, Guanajuato, Queretaro, and Michoacan. His background, discipline, and passion positioned him as the ideal candidate for the Sales Team Leader role.

If you are attending the IPC APEX Expo show in California from April 9-11, 2024, at the Anaheim Convention Center, visit booth 2112 to congratulate Heriberto Cuevas and explore the solutions available to enhance quality. For those unable to attend, explore our best-in-class inspection solutions on our regional website and follow us on LinkedIn for the latest updates.

About Koh Young Technology

Established in 2002, Koh Young revolutionized the inspection market by launching the industry’s first 3D Solder Paste Inspection (SPI) system using a patented dual-projection Moiré technology. Since then, it has become the global leader in 3D measurement-based SPI and Automated Optical Inspection (AOI) equipment for the electronics industry. Based on its True3D™ measurement-based inspection technology, Koh Young has developed innovative inspection solutions for challenges with machined parts, press-fit and through-hole pins, conformal coatings, dispensed materials, and semiconductor packages. Through its constant innovation, Koh Young has secured over 3,600 global customers, and commands the dominant global market share position in the SPI and AOI markets with over 23,000 machine installations. A customer-centric R&D focus uses our core competencies to develop innovative solutions for new and existing markets by listening to users and researching trends and applications. From the headquarters in Korea, activities spread across the world through its global sales and support infrastructure spanning Europe, Asia, and the Americas. These regional offices ensure Koh Young stays close to the market, and more importantly, its growing user base. Learn why so many electronics manufacturers trust Koh Young for reliable inspection for a smart factory at our website at Koh Young America or Koh Young.